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[Ningbo daily news] Tianyi Square "tree long shoots"
Time: 2017-10-24 Click: 1259
   Newspaper reporter Xu Zhanxin
   Ningbo business circle, the first to think of is often Tianyi square. Talking about the best place to go shopping at night, the most common answer is Tianyi square.
   Today, the native "Ningbo name" although the district was still clutching at night, have experienced years of wind and frost, prime time commercial potential, "shoot length in consumption habits, consumer attitudes change rapidly in the Internet era".
   Block Market glow "second spring""
   In recent years, the decline in popularity of Tianyi Square "and" open plaza retired "is rampant, engraved with the commercial memory of old people in Ningbo Tianyi Square seems to be a stepping stone to the rise of the emerging commercial complex. Since 2012, Tianyi Plaza has entered a relatively difficult period: Zhongshan East Road Reconstruction in full swing, a large number of shops closed out, Yintai, two hundred and other department stores giants also suffered losses. At the same time, raffles, impression of the city and other large shopping center in Ningbo, also brought influence to Tianyi square.
   A few years later, Tianyi Square to the re appearance of the Zhongshan Road, to make only superficial changes of the Metro Line 1 Gulou station and East Gate station, lively scene bright lights, bustling gradually restored. January's Annual Gala, March and April Jewelry Festival, May members' monthly celebration, June's big year carnival, and July's summer colorful gourmet season...... Tianyi Square Lake Park, and combined with Sheng Yi Road held more than 300 activities, covering every weekend and important festivals, most activities are concentrated in the night. Among them, the seventh block shopping fair is the most popular, achieved every 10000 passengers traffic success.
   At present, the average daily passenger flow of Tianyi Plaza is about 130 thousand passengers, and the average daily passenger flow is 150 thousand passengers per week. The average daily passenger flow of major festivals is close to 300 thousand passengers.
Emerging formats show explosive growth
   The prime time of modern business circle is at night, and the main customers of night consumption are young people aged 20 to 30. Therefore, large-scale introduction of new formats is the key to the sustainable development of Tianyi plaza. Tianyi Square responsible person said that the square has been committed to updating formats, and finally achieved fruitful results this year.
These formats include: focus on the Matcha flavor dessert "innocent" swept the country, cat feces coffee, from Singapore chocolate brand "awfully chocolate", one of the world's three largest jewelry brand Pandora, adhering to the "part of local spiritual life Sisyphus" concept of red net bookstore. In addition to the "new", Tianyi Plaza also ensures the introduction of format "unique"". In addition to the above several brands, in September this year, the opening of Apple retail stores, Air Jordan stores are currently the only direct store in Ningbo.
   Young consumers go out of the work unit and school classroom, under the driving of curiosity, into Tianyi square. In order to retain the customers with strong purchasing power and strong individual demand, Tianyi Plaza has constantly adjusted its format and opened up trendy and fashionable consumption places. At present, Tianyi Square has been built 4 Starbucks, the number of the city's business district at the top; the introduction of the G4 base board and focus werewolf kill the game "CRAZY", let the night life more colorful.
"A long history and good reputation give us advantages, but also bring pressure.". Tianyi Plaza turns round in time, seizing the golden night hours and the needs of young consumers, and gradually become the focus of boutique activities and quality brands. The tree has grown shoots, the future will be out the beautiful flowers, bear fruits." Tianyi Plaza relevant responsible person said.
 
 
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