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[Ningbo daily] Haishu urban and rural Internet cafe industry "metamorphosis""
Time: 2017-10-12 Click: 1257
   Newspaper reporter Chen Zhaoxia
   Haishu station reporter Zhang Lisheng continued Dazhi
During the holiday, compared to go out travel, many people prefer to stay at home online "roaming", and with the popularity of home broadband, wireless network, mobile phone and internet tablet computer, select the flow of people go to Internet cafes to leisure is declining, more and more Internet cafe owners to sign the bad days. In Haishu, a "Internet industry" on the urban and rural "Metamorphosis" is being staged.
   Data show that the new Haishu, a total of 120 Internet cafes, nearly 10000 computer terminals, such a huge volume, how to deal with industry crisis? President of the Haishu Cultural Industry Management Association Chen Minyan think, earning 2 yuan / hour Internet fee profit era has ended, the Internet industry to continue to develop, on the one hand to hold together for warmth, integrate resources, the formation of orderly competition; on the other hand must be grafted new formats, looking for new growth point.
City: "Internet cafes" popular new formats
   Network culture + coffee West Point, experience city leisure life. In February 2015, the Shanghai chain network company "net cafe" in Tianyi Square, become Yongcheng's first Internet cafe. This new format has just entered the Ningbo market, it has been college students, white-collar workers and other young consumer groups touted. The company's marketing manager Lin Rui told reporters: "at present, the Internet bar passenger traffic up to 400 passengers per day.".
   The model was quickly replicated by local businesses in the city. At present, there are 27 successful transformation or upgrading in 56 Internet cafes in Haishu. Compared with the traditional online service sites of the same scale, the total economic benefits have increased by 10% to 20%.
   In the society under the guidance of these Internet cafes are given public service functions: to help migrant workers train tickets, summer send cool winter warmth...... Some companies also intend to expand pension services, the elderly have something to do, through the information center to call. Personalized demand makes new cafes continue to flourish, "unlike Internet cafes will bring new vitality to the industry.
   Villages and towns: the alliance manages the market to be more orderly
   "Standardized, relatively low prices of ordinary Internet cafes in towns and villages have a certain market." Chen Minyan said, can not be ignored is that many Township Internet cafes due to uneven quality of management personnel, Internet cafes dirty mess, price wars, serious competition and other reasons, the operating situation is not optimistic. Takahashi town's "army online" Internet cafe owners Yu Haibo told reporters: "a year ago, with the region has 4 Internet cafes, in order to grab business, some Internet cafes even prices to 1 yuan / hour, there is no profit at all.".
The change began in August last year. Hold not sit still thought Yu Haibo will take the lead, the other 3 Internet cafe owners convened on how to hold together the cooperation and alliance management". Under the guidance of the Haishu cultural market, the administrative law enforcement unit and the Internet cafe Association, they confirmed the mode of joint-stock management and operation: unified management and unified prices, and each of the 4 owners has a division of labor.
   The first thing after the alliance is to update and decoration on the Internet: do "subtraction", so that the original intensive launch machine space more comfortable; do addition, equipment upgrades, laying plants so that consumers have a better experience. After some adjustment, the turnover of 4 Internet cafes grew by 30% compared with the same period last year.
Haishu district cultural market administrative law enforcement brigade official said, as a cultural supervision department, they have changed from the past simple supervision to the industry association leading service.
 
 
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