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Let's explore “mills” together! There's an intangible cultural heritage block for common prosperity in the millennium temple fair

Time:2023-04-27     Click:

On April 21, at the launching ceremony of the "March 3rd" "Beauty in Yinjiang" Tuoshan Temple Fair in the Yinjiang Town, Haishu District, Ningbo, participating citizens held up their mobile phones, scanning the code on the big screen and shook their phones to participate in the activity. With the energy value of the mass public contributing to common prosperity reaching 100%, the map of the mills in the Yinjiang Town, Haishu District for common prosperity was officially released, and the block of the intangible cultural heritage themed "women engaged in intangible cultural heritage" for common prosperity successfully opened.

The block of the intangible cultural heritage themed "women engaged in intangible cultural heritage" for common prosperity is located on the Tuoshanyan West Road in the core area of the Yinjiang Ancient Town in the Haishu District. The block gathers more than ten types of intangible cultural heritage techniques, such as making of brown glutinous rice balls and yellow rice cake making, etc..


In order to better inherit and protect intangible cultural heritage, the CPC Yinjiang Township Committee, relying on the creation of provincial and municipal intangible cultural heritage characterized towns, explores a new path for the integration and development of intangible cultural heritage and the cultural tourism industry, connects 12 shops along the tourism ring road of Tuoshanyan, and creates an intangible cultural heritage themed block that combines traditional culture and modern fashion for common prosperity, promoting the flourishing of the tourism industry and commercial economy.

We walked all the way from Tuoshanyan and couldn't wait to take favorite photos for WeChat Moments. We tried to gather all the 'Wang Yuanwei' badges and exchange them for intangible cultural heritage gifts." Visitor Ms. Chen said excitedly. It is reported that the Yinjiang Town has embedded the elements of the mills for common prosperity in the tourism guide map, and has also created a landmark photo-taking node at the entrance of the common prosperity mill block, attracting many tourists to come and take favorite photos for sharing on social media platforms such as Moments and Red and so on. The mills for common prosperity in the entire town have also created unified boards for highlighting, gradually forming an unforgettable and naturally gathering atmosphere of business formats.


"Starting from today, this block is the golden card of our village." Witnessing the business at home getting increasingly prosperous, Zhou Jinglong, the leader of the Intangible Cultural Heritage Mill for Common Prosperity, told reporters happily.

In order to promote the construction of the common prosperity mill, in recent years, the Yinjiang Town has worked together to create an intangible cultural heritage internet famous area for taking favorite photos for Moments through the "five in one" Party building joint construction carried out by the CPC Yinjiang Township Committee, village Party branches, functional departments, universities, and common prosperity mills. We have established the "Five Ones" mechanism based on local conditions, including "a map of common prosperity, a live broadcasting for common prosperity, a session on energy for common prosperity, a series of joint construction projects, and a functional Party organization in a block", and created a" common prosperity circle "of relationships, industrial co-innovation, and resource sharing. Joint construction units have held regular joint meetings to jointly negotiate and solve issues such as labor recruitment and land use, as well as production and sales coordination in the block. For example, the District Women's Federation has introduced a team of Golden Pomegranate female lawyers to the block to provide "order based" legal consulting services, assisting mills in resolving risks, and also to coordinate with the "Mom's Taste" series of activities to further enhance the popularity of intangible cultural heritage cuisine in the Yinjiang Town. In addition, the Yinjiang Town also focuses on different industries to create unique mills for common prosperity, having developed a common prosperity mill construction pattern characterized by "one subdistrict with three stations and of six categories", covering the entire town, thus making common prosperity a reality.

The block of the intangible cultural heritage themed "women engaged in intangible cultural heritage" for common prosperity is a microcosm of the Haishu District's efforts to promote the construction of Party building for leading the common prosperity mill construction and contributing to the realization of common prosperity. Since last year, the Haishu District has established a model of "five co-promotion and five common prosperity" with Party building taking the lead, coordinated resources to build 60 characteristic "mills for common prosperity", such as the "Cloud Cherry Blossom" in Zhangshui, and Dongqiao's "Dongli Mill" and so on, which has driven over 1,000 farmers and 184 low-income farmers to increase their income by 19,000 yuan per person. "For the next step, we will highlight the creation of demonstration clusters of mills in each town with unique brands, and create a common prosperity zone with mills as the hub along rivers, streams, lakes, and transportation lines, so as to better encourage farmers to increase income and for common prosperity." A relevant person in charge of the Organization Department of the CPC Haishu District Committee said.